top of page

I am a broadcast, digital, social, experiential, and metaverse content Producer with 20+ years of experience in the Advertising Industry. My specialty is enhancing creative concepts and generating an atmosphere of team involvement which consistently results in exceptional work. From live action to virtual reality, I know and love production.

 

VMLY&R (formerly GTB & Team Detroit), 2014 - Current

Global Advertising Agency, Detroit, MI

 

Group Executive Producer

Leader of a department producing content of all types for Ford Motor Company and their divisions..

 

  • Manage a team of both staff and freelance producers, making project assignments, guiding active productions, and fostering professional development..

  • Point of contact for new content requests, from same-day shoots for TIkTok, to multimillion-dollar television campaigns.

  • Production lead for Ford’s highly successful gaming initiatives, including ongoing partnerships for AAA titles such as Rocket League and Riders Republic.

  • Content produced with the Brand Content Alliance team has included partnerships with Marvel, ESPN, Saturday Night Live, Kentucky Derby, and American Idol.

 

Leo Burnett, 2010 - 2014

Global Advertising Agency, Troy, MI

 

Senior Producer

Produced television, digital, and interactive content for Buick, GMC, Chevy Silverado, ACDelco, GM Fleet, and NCAA clients.

 

  • Helped reshape Buick’s market perception with the production of award-winning launch campaigns for new vehicles including the Verano and LaCrosse.

  • Utilized expertise in music and licensing to independently locate and affordably secure soon-to-be popular artists resulting in greatly increased production value and client satisfaction.

  • Managed many productions in parallel, from celebrity-lead national television campaigns to the ground-up design of Buick-branded Xbox Kinect video games.

  • Produced the content for NCAA pitch that landed the account at Leo Burnett Detroit.

 

BBDO, 1997-2010

Global Advertising Agency, Detroit, MI

 

Senior Producer 2005-2010

Produced broadcast television and digital content for Jeep, Chrysler and Dodge clients.

 

  • Established reputation as a creative Producer, generating new ideas as well as enhancing existing concepts before and during production.

  • Created a string of award-winning international spots, including repeated short list appearances at Cannes.

  • Executed successful celebrity integrations, including tour event sponsorship for Faith Hill and Tim McGraw for Jeep, and television spots with Jason Alexander and Lee Iacocca for Chrysler.

 

Producer 2000-2005

Produced national and dealer broadcast television and radio spots for Jeep, Chrysler and Dodge clients.

 

  • Gained experience shooting vehicle stage and running footage packages resulting in year over year cost reductions by eliminating redundancies and streamlining shoot days.

  • Reinvented, as part of a team, client and agency approach to production of dealership television spot work, culminating in a significant increase in quality without an increase in production cost.

 

Assistant Producer 1997-2000

Produced dealership-focused broadcast television and radio spots for Dodge client.

 

  • Enhanced production value of long-standing dealer event commercials by shifting work to local vendors with fresh talent and cutting-edge CG capabilities.

  • Constructed a searchable database from scratch that logged all broadcast spot data, eliminating the need for a paper filing system for completion reports.

 

Education

Bachelor of Music, Music and Technology, University of Michigan, Ann Arbor

 

Additional Skills

 

  • Adobe Photoshop and Premiere

  • Microsoft Office Suite

  • Electronic musician under the name Cosmicity

  • Hobbyist confectioner specializing in small batch ice creams

  • VR enthusiast and proud Oculus Quest 2 owner

bottom of page